Email marketing remains one of the most effective ways to reach a broad audience, build relationships, and drive sales. However, the rules and regulations around sending bulk emails, particularly in Canada, are stringent and require careful compliance. This guide will...
How CASL Affects Your Email Marketing
In this article, we explain what CASL is, how you can ensure compliance, and how it differs from U.S. laws. Similar to the American CAN-SPAM laws, CASL stands for Canada’s Anti-Spam Legislation and applies to commercial messages sent to any Canadian citizen’s email...
What Kind of Personal Website Can Empower Canadian Real Estate Agents?
The Toronto real estate market is highly competitive, making it essential for real estate agents and companies to have a high-conversion website. A successful real estate website goes beyond showcasing listings; it serves as a powerful tool for attracting potential...
Establishing an Online Course Platform in Canada: A Comprehensive Guide to Student and Course Management
With the growing popularity of online education and training in Canada, establishing an efficient online course platform and training school has become increasingly important. Whether for schools, online institutions, or training organizations, having a robust and...
How to Build an Online School and Course Platform in Canada: A Startup Guide
With the ongoing development of educational technology, particularly in the post-pandemic era, the demand for online schools and course platforms has been steadily increasing. In Toronto, Canada, and throughout North America, more educational institutions, training...
Website Audit: A Key to Enhancing Performance and SEO
Since its inception, Alstra has provided website design and development services to numerous businesses in the Toronto area. However, completing a website’s development does not mean the work is done. For businesses and individuals, ensuring that a website stands out...
Do People Still Read Blogs Nowadays?
In the vast online landscape, there are over 600 million blogs. But what exactly is a blog? In an era dominated by self-media platforms, do people still write and read blogs? Why do almost every business maintain a blog? Many individuals and businesses in Canada...
Introduction to Basic Concepts of Search Engine Optimization (SEO)
Excellent SEO Starts with Building a Quality Website Achieving effective SEO begins with selecting a website that is easy to customize and allows for convenient content updates. Additionally, attention to various details such as metadata and links is essential, as...
“Not Secure” Warning: Is Your Website Safe? Understanding SSL Certificates
Starting July 24, 2018, if a website does not use HTTPS encryption, the Chrome browser began displaying a "Not Secure" warning next to the website's address. This change has persisted, with other major browsers adopting similar practices. If you are reading this...
No-Code Sitebuilders for beginners Wix, GoDaddy, Squarespace. What are the myths and beginner pitfalls?
What are No-Code Site Builders No-code website platforms refer to a class of services that allow users to create and maintain websites with no or limited programming knowledge through a graphical user interface (GUI) and drag-and-drop tools. These platforms typically...