Case Study

Building Materials Website North Build Group

Project Introduction

North Build Group wanted a website that would present their luxury building materials and several product lines clearly while yet preserving a refined, professional image. Leading provider of premium building materials, they needed a platform that would not only show their wide range of products but also let contractors and end users know the technical details and special qualities of every material.

Interested in working with Alstra, learning about our projects in details, or even visiting the websites we have built and try them yourself? Contact us now to inquire and receive a FREE ONE-HOUR consultation!

Project Insights

Modern Minimalist Language for Design

The website’s simple, understated design aesthetic puts the products front and front. While big, high-quality images let guests closely review materials, dark themes and lots of white space produce a premium atmosphere. By removing distracting components, this strategy not only increases user involvement but also improves visual attractiveness.

Natural Product Categorization

We created a complicated but easily navigable classification system that logically arranges items. Professionals will locate precisely what they need easily thanks to custom-designed landing pages with thorough specifications in each category. The simple and understandable hierarchy from broad categories to particular products helps to cut the time required to find certain products.

Integration of Multi-Brand Systems

Under the North Build Group, the website deftly combines several brands—including North Wood Work Kitchen Company and Pin Design Build Corp. Every brand preserves its unique character while harmonizing with the general design of the website, therefore presenting a consistent digital presence that highlights all that NBG offers.

Rich feature presentation

Professional photographs, thorough specs, and succinct, unambiguous descriptions together highlight product features. Easy digestion of technical information helps both residential consumers and business experts to grasp the advantages and uses of any material.

Improved Mobile Experience

Careful optimization of the mobile version of the website guarantees that the premium feel and functionality would flow naturally on smaller devices. While keeping fast access to important information and preserving the high-quality visual experience, the responsive design seamlessly adjusts to several device sizes.

Industry Insights

This example shows how well a B2B website might strike a mix between technical accuracy and graphic appeal. We developed a platform that functions as both a complete product catalog and a potent marketing tool by concentrating on simple organization, great photography, and easy navigation. The effectiveness of the website in presenting quality building products while preserving accessibility for many user groups offers a useful model for next projects in the construction and materials industry.

What can a Professionally Built Website Bring You?

%

Increase In SEO Organic Exposure

%

Increase in Loading Performance

%

Decrease in Visitor Bounce Rate

%

Increase in Viewer Engagement