Interested in working with Alstra, learning about our projects in details, or even visiting the websites we have built and try them yourself? Contact us now to inquire and receive a FREE ONE-HOUR consultation!

Project Insights

Compelling Call to Action

We have crafted several standout call-to-action buttons in strategic locations throughout the website to guarantee that users can effortlessly locate and engage with them while navigating. The buttons facilitate user engagement by directing them towards essential actions, like requesting quotes and reaching out, ultimately enhancing conversion rates.

Web-Based Quoting Form

The site features a user-friendly online quoting system. Clients can effortlessly obtain tailored quotes by completing a brief form. This system significantly improves user engagement while enabling the company to effectively collect valuable customer insights.

High-Standard Color and Typography

We meticulously follow the client’s brand guidelines regarding color and typography design, placing special emphasis on the application of accent colors. Through various discussions and refinements, we guarantee that the website’s visual impact is polished and attractive, while remaining highly aligned with the client’s brand identity.

Industry Insights

Industry Overview: Insurance in the Digital Age

The Canadian insurance industry faces unique challenges in maintaining a strong online presence while navigating strict regulatory requirements and evolving customer expectations.

Today’s insurance customers expect:

• Seamless bilingual experiences that reflect Canada’s multicultural landscape
• Easy access to information about different insurance products
• Quick quote generation and inquiry submission
• Mobile-friendly interfaces for on-the-go access
• Strong security measures for handling sensitive personal information
• Professional presentation that builds trust and credibility

Insurance companies must balance these digital demands while maintaining compliance with PIPEDA (Personal Information Protection and Electronic Documents Act) and provincial privacy regulations. This requires sophisticated technical solutions that prioritize both user experience and data security.

Technical Implementation

The solution leveraged several of Alstra’s core competencies:

• WordPress CMS with custom multilingual configuration
• Responsive design optimized for all devices
• Custom-built secure form handling system
• Integration with email marketing platform for follow-up communications
• CDN implementation for fast loading times
• Regular security audits and updates

Looking Forward

The successful partnership with Cover Right Insurance demonstrates Alstra’s ability to deliver sophisticated digital solutions for the insurance industry while maintaining high standards of security and user experience. The modular approach allows for easy updates and additions as Cover Right’s business continues to grow and evolve.