Rather than staying with Twitter, organizations may want to set up their own Mastodon account or server to benefit from greater control over the content they share. Mastodon is more decentralized and user-friendly, allowing organizations to control the topics that are discussed and the people who can access the content. It also provides more flexibility in terms of customizing the design and layout of the account. Lastly, Mastodon is more privacy focused than Twitter, which makes it attractive to organizations who need to protect sensitive information. For example, the European Union has set up its own Mastodon servers. The EU-hosted Mastodon servers are a part of the EU’s Digital Single Market strategy and are intended to provide a “safe and trusted” space for European citizens to interact online. Their Mastodon instance is run by the European Commission.