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How to Legally Send Bulk Emails in Canada: A Guide to CASL and Obtaining Consent

How to Legally Send Bulk Emails in Canada: A Guide to CASL and Obtaining Consent

by Alstra Solutions | Jun 20, 2024 | Alstra Technical Blog, Canada Digital Marketing News

Email marketing remains one of the most effective ways to reach a broad audience, build relationships, and drive sales. However, the rules and regulations around sending bulk emails, particularly in Canada, are stringent and require careful compliance. This guide will...

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Getting Started with Your Online Business: How to Register a Domain Name

by Alstra Solutions | Jun 19, 2024 | Alstra Technical Blog, Website Design Basics

What is a Domain Name? A domain name is a unique, easy-to-remember name that points to a physical IP address on the internet. It's an essential part of the internet's infrastructure and is used to access websites by typing it into a browser. Examples include...

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Regain Control of Your Domain Name: A Step-by-Step Guide

Regain Control of Your Domain Name: A Step-by-Step Guide

by Alstra Solutions | Jun 14, 2024 | Alstra Technical Blog, Website Design Basics

At Alstra Solutions, we believe in empowering our clients by ensuring they have full control over their domain names. Unlike some companies that retain control over their clients' domains to lock them into their services, we stand by the principle that the domain name...

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Essential Cybersecurity Tips for Canadian Nonprofits

by Alstra Solutions | Jun 12, 2024 | Alstra Technical Blog, Industry Solutions

In today's digital landscape, cybersecurity is a crucial concern, especially for not-for-profit organizations in Canada. Many nonprofits struggle to develop an effective cybersecurity strategy, which leaves them vulnerable to various cyber threats. This guide provides...

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How does a Website Come to Existance? Website Design Basics Chapter 1: Basic Concepts

How does a Website Come to Existance? Website Design Basics Chapter 1: Basic Concepts

by Alstra Solutions | Apr 25, 2024 | Alstra Technical Blog, Website Design Basics

What is web design? Web design is an art that involves planning and laying out content on a website so that it can be shared and viewed online by users worldwide. This design blends aesthetic and functional elements that determine the visual appearance of a website,...

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Website Audit: A Key to Enhancing Performance and SEO

Website Audit: A Key to Enhancing Performance and SEO

by Alstra Solutions | Apr 16, 2024 | Alstra Technical Blog, Canada Digital Marketing News

Since its inception, Alstra has provided website design and development services to numerous businesses in the Toronto area. However, completing a website’s development does not mean the work is done. For businesses and individuals, ensuring that a website stands out...

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The Smartphone Era! Web Design Basics Chapter 4: Mobile Optimization

The Smartphone Era! Web Design Basics Chapter 4: Mobile Optimization

by Alstra Solutions | Apr 8, 2024 | Alstra Technical Blog, Website Design Basics

In today's era dominated by mobile devices, having a website optimized for smartphones has become crucial. With an increasing number of people using smartphones and tablets to browse the web, if your website does not display well on these devices or offers a...

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“Not Secure” Warning: Is Your Website Safe? Understanding SSL Certificates

“Not Secure” Warning: Is Your Website Safe? Understanding SSL Certificates

by Alstra Solutions | Apr 3, 2024 | Alstra Technical Blog, Canada Digital Marketing News

Starting July 24, 2018, if a website does not use HTTPS encryption, the Chrome browser began displaying a "Not Secure" warning next to the website's address. This change has persisted, with other major browsers adopting similar practices. If you are reading this...

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How Many Pages Does Your Website Need? Website Design Fundamentals Chapter 3: Website Structure

How Many Pages Does Your Website Need? Website Design Fundamentals Chapter 3: Website Structure

by Alstra Solutions | Apr 1, 2024 | Alstra Technical Blog, Website Design Basics

A website serves not only as a display window for information but also as a foundation for user interaction and brand building. To help you better understand and build a successful website, we present the third chapter in our series on website design fundamentals....

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Deciding to Build a Website? What Is the First Step? Website Design Fundamentals: Website Project Planning

Deciding to Build a Website? What Is the First Step? Website Design Fundamentals: Website Project Planning

by Alstra Solutions | Mar 31, 2024 | Alstra Technical Blog, Website Design Basics

For businesses in Toronto, Canada, having a robust website is essential for establishing a brand and driving business growth. However, merely creating an average website is not sufficient. To effectively build your brand and outperform competitors, it is crucial to...

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