Google Ads

Alstra leverages Google’s extensive data capabilities to provide targeted advertising solutions through the Google Ads platform. We utilize multidimensional targeting options and ad formats to reach your desired customers based on their online and offline behavior and interests.

Overcoming Challenges

Alstra’s Google Ads services address common pain points faced by businesses in their advertising efforts.

Immediate Effects

Google Ads delivers fast impressions and clicks, allowing you to quickly generate visibility and drive traffic to your website.


Our Google Ads services are highly customizable, enabling you to tailor your ad campaigns to suit your specific business goals and target audience.

Cost Control

We prioritize cost efficiency by setting budget caps and implementing precise targeting strategies to maximize your ad spend.


With powerful data analytics tools, we leverage data to monitor and optimize your ad campaigns, ensuring continuous improvement and better results.

Targeting Options

Google Ads allows us to target your ads based on factors such as time, location, demographics, and language, ensuring that your message reaches the right audience.


We focus on driving conversions by optimizing your ad campaigns to increase click-through rates and conversion rates, helping you achieve your advertising objectives.

Start and Stop

You have the flexibility to start and stop your ad campaigns as needed, allowing you to align your advertising efforts with your business goals and market trends.

Seasonal Campaigns

We can create seasonal ad campaigns to capitalize on specific events or peak periods for your business, maximizing your advertising impact.

Everything, Everywhere, All at Once

Using Max Performance Ads, with a well prepared asset pool, your business will be seen across all of Google’s network.

Text Search Ads

These ads appear at the top of Google search results when users search for relevant keywords. They typically consist of a headline, URL, and description, and they’re a great way to capture leads actively searching for your products or services.

Display Ads

Display ads are graphical ads that appear on websites within the Google Display Network. They can include images, text, and even animations, and they’re an effective way to increase brand awareness and reach a broader audience.

Video Ads

Video ads are displayed on YouTube and across the Google Display Network. They can be skippable or non-skippable and can appear before, during, or after a video. Video ads are an engaging way to showcase your products or services and capture viewers’ attention.

Discovery Ads

Local ads help businesses promote their products and services to local customers. They appear on Google Maps, Google Search, and other Google properties, making it easy for users to find and visit your physical location.

Staying Ahead with Advanced AI and Data Management

Google Ads is introducing several key changes in 2024, and Alstra is ready to help you navigate these updates and leverage them to maximize your advertising ROI. Our expertise in AI, data management, and digital marketing ensures that we can adapt to these changes and provide superior services compared to other agencies.

AI-Powered Demand Gen Campaigns

Alstra can help you leverage the new Demand Gen campaigns, which use AI to target platforms like YouTube and Gmail. We can utilize your first-party data to build lookalike audiences and optimize your ROAS with advanced bidding strategies.

AI Assistance in RSA and Performance Max

Alstra’s team of digital marketing experts can guide you in utilizing AI assistance in Performance Max campaigns. We can help you evaluate and optimize the AI-generated headlines, visuals, and other assets to ensure they align with your brand and resonate with your target audience.

Google Ads Dashboard Navigation Update

The Google Ads Manager dashboard is getting a new look in 2024. Alstra can help you navigate this new dashboard and make the most of the new features to manage your ad campaigns effectively.

Privacy Changes

 Alstra can help you navigate the stricter data and privacy controls, ensuring your ad campaigns remain compliant with Google’s new personalized ads policy and Consent Mode v2.

First-Party Data Management

With the introduction of Google Ads Data Manager, Alstra can assist you in connecting all your different data sources and leveraging your first-party data to improve your ad campaigns’ precision and effectiveness.

Performance Max Search Themes

Alstra can assist you in leveraging the new search themes feature in Performance Max, providing more input to Google’s AI and enhancing the targeting of your ad campaigns.

Ready to Get Started?

We help company owners in Ontario and across Canada build their businesses every day. How can we assist you in doing the same?

You can also book a 15 minutes free consultation and receive a free project starter package.

Let our expert help you and guide you through your vision.