Google Ads
Alstra leverages Google’s extensive data capabilities to provide targeted advertising solutions through the Google Ads platform. We utilize multidimensional targeting options and ad formats to reach your desired customers based on their online and offline behavior and interests.
Service Overviews
Cost Breakdowns
Implementation Fee
Design and deployment of the advertising campaign.
Management Fee
Maintenance and optimzation of the ad campaign.
Pay-per-click Fee
Fees charged by advertising platform.
What are covered by the implementation and management fee?
Consultation
Regardless of your service tier, we offer complimentary preliminary consultation services, providing the most suitable advertising recommendations and strategic planning based on your actual budget.
Compliance
We ensure all advertising campaigns strictly comply with platform policy requirements, without any violations, and are responsible for resolving any policy compliance issues that may arise during campaign delivery to ensure ads run normally and continuously.
Setup
We ensure all ad campaigns run properly, provide necessary technical support, monitor ad display status, and promptly address potential technical issues to ensure stability and continuity of advertising campaigns.
Everything, Everywhere, All at Once
Using Max Performance Ads, with a well prepared asset pool, your business will be seen across all of Google’s network. This technology can simultaneously display your ads across multiple channels including Google Search, YouTube, Gmail, Maps, and the Display Network, adjusting delivery strategies in real-time based on user behavior data to maximize the value of your marketing budget.
Text Search Ads
These ads appear at the top of Google search results when users search for relevant keywords. They typically consist of a headline, URL, and description, and they’re a great way to capture leads actively searching for your products or services.
Display Ads
Display ads are graphical ads that appear on websites within the Google Display Network. They can include images, text, and even animations, and they’re an effective way to increase brand awareness and reach a broader audience.
Video Ads
Video ads are displayed on YouTube and across the Google Display Network. They can be skippable or non-skippable and can appear before, during, or after a video. Video ads are an engaging way to showcase your products or services and capture viewers’ attention.
Discovery Ads
Local ads help businesses promote their products and services to local customers. They appear on Google Maps, Google Search, and other Google properties, making it easy for users to find and visit your physical location.
Case Study
Example of high-budget multi-phase advertising strategy: A business with no previous online paid advertising experience and thus unclear target customer profiles.
Phase 1
In the first phase, we provided the client with a multi-stage advertising strategy, starting with broad multi-media, multi-channel delivery through Performance Max Ads to collect data. Through the first two months of delivery, we obtained information about the target customers’ geographic location, demographic characteristics, etc., helping the client build a complete target customer profile.
Phase 2
Building on this foundation, in the second phase, we further analyzed the performance of different types of ads (such as text, image, and video) in Performance Max Ads, as well as the performance of visitors with different demographic characteristics. We split the advertising campaigns, increased the budget and delivery direction for the best-performing channels, and made more precise adjustments. For example, we made accurate keyword adjustments to text search ads based on Search Themes, further optimized the design of image ads, and further refined demographic characteristics (if allowed).
Further Enhancements
Additionally, we can recommend designers and video production experts from our company to provide higher-level custom content creation. Through this multi-phase, fine-tuned strategy, we help clients achieve efficient and professional advertising promotion.