Email Marketing Solutions
Email Marketing Based in Canada
If you know a little bit about email marketing, I’m sure you’ve heard of or used some SaaS sending platforms such as Mailchimp. But these SaaS platforms provide basic tools and features. Although these platforms are user-friendly, they are usually limited to providing the basic functions of email sending. In contrast, our service not only includes basic functions, but also focuses on providing long-term value and comprehensive solutions to ensure that your email marketing campaigns achieve the best results.
Alstra MailCan Self-Serve Email Marketing Platform
List Management & Segmentation
Easily organize and optimize your email marketing campaigns with MailCan’s advanced mailing list management features. Customize single or double opt-in processes, segment audiences for targeted communication, batch import/export contacts, and create intuitive subscription forms.
Marketing Automation
Automate your campaigns for maximum engagement! MailCan’s automation features allow you to schedule and send emails based on subscriptions, opens/clicks and recurring events. Send timely, relevant content directly to your audience with minimal effort.
Complete Tracking
Gain insight into your marketing campaigns. Track every email sent, opened and clicked. Easily handle bounces and complaints and measure campaign performance with comprehensive insight reports.
Drag-and-Drop Email Editor
Easily design brand-consistent emails with MailCan’s advanced email template builder. Our drag-and-drop editor makes it easy to customize text, images, and layouts without any coding skills. You can choose from dozens of stunning pre-built templates or create your own unique design to engage your audience.
Need Managed Email Campaigns?
Email Design and Layout
With the client providing most of the copy, our designers can create aesthetically pleasing email templates for you, or can also create standard text-only business emails to meet your specific needs. Designed to reflect your brand identity and communicate your message effectively, we confirm the design and content with you before sending.
Campaign Monitoring and Deliverability
Sending tens of thousands of emails can take anywhere from 2 to 7 days. Throughout your email campaigns, we constantly monitor deliverability to ensure that your emails are successfully delivered to your audience’s inboxes, helping to adjust your strategy and optimize performance in real time.
Engagement Indicator Tracking
Our marketing specialists track key performance metrics such as open rates and click-through rates. These metrics provide insight into the effectiveness of your email marketing campaigns and help refine future strategies.
Bounce Rate Monitering
During and after the campaign, our marketing specialists monitor and analyze email bounce rates. Understanding bounce rate patterns helps keep email lists healthy, circumvents problems caused by anti-spam algorithms of major service providers, and improves delivery rates of future marketing emails.
Email List Maintenance and Manual Cleanup
We offer a manual cleanup service for your email list that reduces the risk of bounced messages and potential blacklisting. We remove invalid contacts, including full inboxes, deregistered email addresses, and accounts that are no longer active due to employee departures. This process ensures that your emails are only sent to current, active recipients, thereby increasing engagement and complying with anti-spam requirements of major service providers.
Need managed email marketing services? Feel free to schedule a free consultation!
The Alstra team is helping businesses across Ontario and the rest of Canada realize their digital transformation plans every day. Let us help your organization fulfill the broader blueprint!
You can also book a free 15-minute consultation to discuss your ideas directly with a project expert online face-to-face!