Best MailChimp Alternatives in 2024: Email Marketing Tools for Small Businesses in Canada
Introduction Finding the proper email marketing solution is essential for companies trying to increase engagement and return on investment given the ever-changing terrain of digital marketing. MailChimp has been a common choice, but several alternatives offer unique...
ONID: A Free and Open-Source Linktree Alternative for Canadians
In the world of modern digital marketing and online presence management, the ability to easily share many links is critical. Platforms like Instagram, with their character limit on bios and limited link-sharing possibilities, have generated a need for solutions that...
Grow Your Business Online with CDAP Micro-Grant in 2024
Looking to add e-commerce skills to stay competitive? Need to better serve existing clients while also attracting new ones? CDAP can help with the costs of adopting digital technology by providing a micro-grant of up to $2,400. The CDAP Grow Your Business Online award...
Best Practices for Creating a Visually Compelling Shopify Store in Toronto
When selling products online, first impressions are key. There is a millisecond window of opportunity for customers to create an opinion about your online shop. Superior images, constant branding, astute psychological design, and an organized visual hierarchy are all...
How to Earn Customer Trust for Your Shopify eCommerce Store
Customers that visit your eCommerce store or website for the first time may be unfamiliar with your brand, product quality, or devotion to customer happiness. While appealing bargains may stimulate their curiosity, trust is essential for converting visitors into...
How to Legally Send Bulk Emails in Canada: A Guide to CASL and Obtaining Consent
Email marketing remains one of the most effective ways to reach a broad audience, build relationships, and drive sales. However, the rules and regulations around sending bulk emails, particularly in Canada, are stringent and require careful compliance. This guide will...
How CASL Affects Your Email Marketing
In this article, we explain what CASL is, how you can ensure compliance, and how it differs from U.S. laws. Similar to the American CAN-SPAM laws, CASL stands for Canada’s Anti-Spam Legislation and applies to commercial messages sent to any Canadian citizen’s email...
Getting Started with Your Online Business: How to Register a Domain Name
What is a Domain Name? A domain name is a unique, easy-to-remember name that points to a physical IP address on the internet. It's an essential part of the internet's infrastructure and is used to access websites by typing it into a browser. Examples include...
Regain Control of Your Domain Name: A Step-by-Step Guide
At Alstra Solutions, we believe in empowering our clients by ensuring they have full control over their domain names. Unlike some companies that retain control over their clients' domains to lock them into their services, we stand by the principle that the domain name...