Your domain name is a vital business asset that defines your online brand, reputation, and discoverability in the digital market of today—not only a web address. The decision on a.ca or.com domain affects greatly your brand strategy, market reach, and search engine...

Ah... SEO—that magical three-letter abbreviation that suggests the rivers of "free" traffic flowing to your digital doorstep. Just sprinkle some keywords, wave your content wand, and see as Google grants upon you the gift of limitless visits. Wrong. So gloriously,...