How to Choose and Set Up Your Business Email in 2024

Feb 8, 2023 | Alstra Products Blog

What is Business Email Hosting?

Business email hosting is a web hosting service that allows companies to host their own email services. For businesses, having an email address associated with their domain name is a cost-effective solution. It offers more control, security, and privacy compared to traditional personal email services like Gmail or Yahoo. Business email hosting often includes access to additional features such as shared calendars, task management, and online storage.

Business Email vs. Free Email

Having a dedicated business email is essential for any company, whether it is a small enterprise or a large corporation. It enhances the professionalism of your business and makes it easier to communicate with customers, partners, and other stakeholders. Using your own domain ensures that your company’s brand is easily recognizable. While free email accounts may be convenient, they lack the professional image and identity that business email provides. Additionally, free email accounts typically do not offer the features and security available with paid business accounts, such as increased storage space, email encryption, and spam filtering.

Options for Business Email Hosting

When it comes to business email hosting, there are two main options: standalone email hosting and cloud office suites like Office 365 or Google Workspace. Standalone email hosting is generally more affordable but does not offer the same level of features and functionality as cloud office suites. On the other hand, cloud office suites provide a comprehensive set of services, including email, calendars, storage, and more. The right choice depends on your business needs. If you are just starting out, a standalone email hosting solution may be sufficient. However, as your business grows and you require additional features, you may need to upgrade to a cloud office suite.

When selecting a business email hosting solution, it is important to consider the features and functionality offered, as well as the cost. Standalone email hosting solutions are often cheaper but may not provide the same level of features and functionality as cloud office suites. Cloud office suites typically come with a range of features such as shared calendars, task management, and shared storage. Depending on the size and needs of your business, you may need to invest in an enterprise-level cloud office suite.

Businesses should also consider the level of support they require when choosing an email hosting solution. Standalone email hosting solutions may offer limited support, whereas cloud office suites usually have dedicated customer support teams. Assess the type of support you need and ensure you research the support options available for each solution.

Why You Need a Custom Domain

Regardless of the type of business email hosting you choose, you need to set up a domain for your business email. A domain is a unique website address that identifies your business online. It is the foundation of any company’s online presence and a key factor in building brand recognition.

Having a domain for your business is essential for establishing your online presence. It is the first step in creating a recognizable brand and gaining customer trust. With a domain, you create a digital identity that can be used to link all your online services, such as website hosting, email hosting, and social media accounts.

Your domain should be easy to remember and closely reflect your business name. This helps customers easily identify your business when searching. A custom domain also provides a more professional appearance, helping you stand out from competitors and build a strong online reputation.

Best Practices for Business Email Hosting

When setting up your business email, it is important to follow some best practices. Ensure that your email addresses are professional and consistent with your company’s branding. Additionally, your emails should be secure and regularly backed up.

It is also important to ensure that your email accounts have adequate storage space. This means choosing a hosting provider that offers sufficient storage to meet your needs and provides features like spam and virus protection.

Furthermore, ensure that you comply with the email-related laws applicable to your business. This may include regulations regarding email security, how emails are stored, and how long they can be retained. Additionally, be aware of any regulations concerning email archiving and data retention. Following these best practices will help ensure that your business emails remain secure and compliant with relevant laws.

How Alstra Can Help

At Alstra, we offer a range of email hosting services to meet the needs of businesses of all sizes. We provide various plans, including standalone email hosting and cloud office suites. Our team of experts can help you choose the right email hosting solution for your business and provide ongoing support to ensure your emails are secure and reliable. Alstra’s email hosting solutions are designed to be easy to set up and run securely. We offer a comprehensive selection of storage packages, domain registration, and email security protocols. Our experienced team can help you customize an email hosting plan that best fits your business needs.

Conclusion

In summary, business email hosting is an important component of any company’s online presence. It is essential for establishing a professional image and for communicating with customers, partners, and other stakeholders. Standalone email hosting and cloud office suites are two options for hosting your own business emails, but regardless of which you choose, you need to set up a domain for your email addresses. At Alstra, we offer a range of email hosting solutions to help you select the best option for your business.