Best MailChimp Alternatives in 2024: Email Marketing Tools for Small Businesses in Canada

by | Jul 7, 2024 | Alstra Products Blog


Finding the proper email marketing solution is essential for companies trying to increase engagement and return on investment given the ever-changing terrain of digital marketing. MailChimp has been a common choice, but several alternatives offer unique features and benefits. Starting with Alstra’s innovative MailCan, this page investigates the greatest MailChimp substitutes for 2024.

Table of Contents

  • MailCan: A Novel Idea from Canada
  • GetResponse
  • Constant Contact
  • Emma
  • AWeber
  • iContact
  • Mad Mimi
  • SendInBlue
  • SimplyCast
  • ActiveCampaign
  • Freshmail
  • Campayn
  • MailerLite

MailCan: A Novel Idea from Canada

Effortless Design, Elevated Engagement

Alstra Solutions created MailCan, a potent email marketing solution with sophisticated capabilities and easy-to-use design meant to improve campaign performance. MailCan provides:

  • Drag-and-Drop Email Builder: Quickly create beautiful, brand-consistent emails using MailCan’s powerful email template builder. Customize text, graphics, and layouts without any knowledge of coding, using pre-made templates or designing your own.
  • Marketing Automation: Automate your campaigns for maximum engagement. Plan and send emails depending on subscriptions, opens/clicks, and regular events to guarantee timely and relevant content distribution with minimal effort required.
  • List Management and Segmentation: Effectively manage your email lists using tools like single/double opt-in systems, audience segmentation, bulk imports and exports, and configurable subscription forms.
  • Complete Delivery Tracking: Track every email you send, opened, and clicked to gain a thorough understanding of your campaigns. Easily handle bounces and complaints; use comprehensive reports to gauge performance.

Our email marketing solution is perfect for companies trying to optimize the possibilities of their campaigns using sophisticated tools and strategies to increase ROI.


Small to mid-sized businesses would find GetResponse, a feature-rich solution well-known for its scalability and wide range of options, appropriate. Highlights include:

  • Split Testing: Conduct up to five split tests at once.
  • Landing Page Creator: Build landing pages to support your initiatives.
  • Webinar Integration: Create marketing tracks specifically for webinars.
  • Drag-and-Drop Editor: Simple tool for customizing email content.

Though GetResponse has many tools, some customers find its interaction with high-level software difficult and its templates a bit outdated.

Constant Contact

Renowned for its adaptability and support of small businesses, Constant Contact features include:

  • Educational Resources: Access live and on-demand webinars as well as live seminars.
  • Social Media Integration: Integrate email and social media campaigns, including a dedicated Hootsuite app.
  • Industry-Specific Templates: Choose from 400+ templates arranged by industry and purpose.

Constant Contact has several restrictions in its marketing tools and auto-responses, and it lacks split testing.


Emma is unique with its outstanding reporting tools and contemporary email marketing system. Important traits include:

  • Beautiful Templates: View more than 200 professional ones.
  • Actionable Reports: Quickly extract useful information from reports.
  • Lightbox Forms: Use effective lightbox forms for email collection.

Custom templates are extra expensive, but Emma’s reporting skills make it a great competitor.


Small business marketers with limited time will find AWeber perfect. It offers:

  • Extensive Templates: Over 700 templates to minimize customization requirements.
  • Split Testing: Conduct up to four split tests simultaneously.

The drawback is AWeber’s data importing system, which could call for users to validate their subscriptions.


Particularly for those just starting out in email marketing, iContact is easy to use. Highlights include:

  • Message Coder Tool: Customize email templates without HTML expertise.
  • Educational Resources: Access comprehensive learning materials, including webinars.

Though iContact’s UI seems antiquated to some users, it remains user-friendly.

Mad Mimi

Offering one of the most reasonably priced and user-friendly email marketing systems, Mad Mimi provides:

  • Customizable Emails: Design emails without HTML expertise.
  • Excellent Customer Service: Highly responsive and useful support team.

However, Mad Mimi lacks split testing capabilities and built-in templates.


SendInBlue provides services suitable for different business sizes with customizable pricing:

  • Easy Contact Upload: Simplify contact list uploads.
  • Flexible Pricing: Choose from several pricing schemes without contact restrictions.

Social media sharing buttons might be difficult and require including all platforms within the template.


SimplyCast excels in reporting tools, helping novices grasp campaign performance quickly. The main drawback is limited customer service availability, especially for free plan users.


ActiveCampaign’s great adaptability and suitability for every company size feature:

  • Comprehensive Split Testing: Extensive split testing capabilities.
  • Contact Syncing: Sync contact data from external programs.

Its list-building feature can be difficult to use.


For seasoned professionals, Freshmail is perfect as it provides:

  • Marketing Automation: Let email tracking match dynamic content.
  • Customizable Templates: Import or export templates for further personalization.

Freshmail’s sophisticated features may not be fit for first-time email marketers.


Campayn is easy to use and provides strong customer support, helping to manage campaigns and gather emails. The high cost of multi-user accounts is the biggest drawback.


Perfect for beginners, MailerLite offers:

  • Drag-and-Drop Editor: Simple email writing with built-in photo editing.
  • Generous Free Plan: Unlimited emails to 1,000 subscribers.

MailerLite’s lightweight characteristics could start to limit you as you gain more experience.


Choosing the right email marketing tool depends on your specific requirements and financial situation. MailCan is a great solution for companies trying to enhance their email marketing campaigns with its sophisticated features and user-friendly design. Explore these alternatives to find the ideal fit for your email marketing strategy in 2024.

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