How to Choose and Create Your Business Email in 2023

by | Dec 19, 2022 | Alstra Products Blog

What is business email hosting?

Business email hosting is a type of web hosting service that allows businesses to host their own email services. It is a cost-effective way for businesses to have an email address that is associated with their domain name. It provides more control, security, and privacy than traditional personal email services, such as Gmail or Yahoo. Business email hosting also often offers access to other features, such as shared calendars, task management, and online storage.

Business email vs. Free email

Having your own business email can be essential for any business, whether you’re running a small business or a large enterprise. It gives your company a professional look and makes it easier for you to communicate with customers, partners, and other stakeholders. By using your own domain, you can ensure that your company’s brand is easily recognizable. Free email accounts can be convenient, however, they lack the professional image and identity that comes with a business email. Additionally, free email accounts often lack the features and security that come with a paid business account such as increased storage, email encryption, and spam filtering.

Possibilities of business email hosting

When it comes to business email hosting, there are two main options: standalone email hosting and cloud office suites, such as Office 365 or Google Workspace. Standalone email hosting is typically more affordable, but it doesn’t offer the same level of features and functionality as the cloud office suites. Cloud office suites, on the other hand, offer a full suite of services, including email, calendar, storage, and more. Chosing the right solution depends on your business needs. If you’re just starting out, a standalone email hosting solution may be sufficient. But as your business grows and you need additional features, you may need to upgrade to a cloud office suite.

When choosing a business email hosting solution, it’s important to consider the features and functionality offered, as well as the cost. Standalone email hosting solutions tend to be less expensive but may not offer the same level of features and functionality as the cloud office suites. Cloud office suites often come with a range of features, such as shared calendars, task management, and shared storage. Depending on the size and needs of your business, you may need to invest in an enterprise-level cloud office suite.

Businesses should also consider the level of support they’ll need when selecting an email hosting solution. Standalone email hosting solutions may offer limited support, while cloud office suites often have dedicated customer support teams. Consider the type of support you’ll need, and be sure to research the support options available with each solution.

Why do you need a domain?

Regardless of which type of business email hosting you choose, you’ll need to have a domain for your business email. A domain is a unique website address that identifies your business online. It is the cornerstone of any business’s online presence and is a key factor in building brand recognition.

Having a domain for your business is essential in order to establish your online presence. It’s the first step in building a recognizable brand and gaining trust from customers. With a domain, you are creating a digital identity that can be used to link all of your online services such as website hosting, email hosting, and social media accounts.

Your domain name should be easy to remember and closely reflect your business name. This will help customers easily recognize your business when they search for it. Having a custom domain name for your business also gives you a more professional look, sets you apart from competitors, and helps you build a strong online reputation.

Best practices of business email hosting

When setting up your business email, it’s important to follow some best practices. Make sure your email address is professional and consistent with your company’s branding. You should also make sure your email is secure and backed up regularly.

It’s also important to ensure you have the right amount of storage for your email account. This means selecting a hosting provider that offers enough storage for your needs and also offers features like anti-spam and virus protection.

Further, make sure you’re following the laws applicable to your business in regards to email. This could include laws related to keeping emails secure, how emails are stored, and how long they can be kept. Additionally, make sure you’re aware of any regulations regarding email archiving and data retention. Following these best practices will help ensure your business emails remain secure and compliant with applicable laws.

How Alstra can help you

At Alstra, we provide a range of email hosting services to meet the needs of businesses of all sizes. We offer a variety of plans, including standalone email hosting and cloud office suites. Our team of experts can help you choose the right email hosting solution for your business, and provide ongoing support to ensure that your email is secure and reliable. Alstra’s email hosting solutions are designed to make it easy to get up and running quickly and securely. We offer a comprehensive selection of storage packages, domain registrations, and email security protocols. Our experienced team can help you customize your email hosting plan to best suit your business’s needs.


In conclusion, business email hosting is an important part of any business’s online presence. It is essential for creating a professional image and communicating with customers, partners, and other stakeholders. Standalone email hosting and cloud office suites are two options for hosting your own business email, but whichever you choose, you’ll need to have a domain for your email address. At Alstra, we provide a range of email hosting solutions and can help you choose the right one for your business.[/vc_column_text][/vc_column][/vc_row]

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