No-Code Sitebuilders for beginners Wix, GoDaddy, Squarespace. What are the myths and beginner pitfalls?

by | Apr 25, 2024 | Alstra Products Blog, Canada Digital Marketing News

What are No-Code Site Builders

No-code website platforms refer to a class of services that allow users to create and maintain websites with no or limited programming knowledge through a graphical user interface (GUI) and drag-and-drop tools. These platforms typically offer a one-stop solution that includes tools and services such as domain name registration, website hosting, template selection, and content management systems (CMS). In addition, they may offer some basic marketing tools such as subscription email services to help users build and maintain online contact lists. The core advantage of these platforms is that they lower the technical barriers to setting up and running a website, making it easy for non-technical users to create professional-looking websites. Users can choose from preset templates through these platforms and customize them as needed, such as adding pages, uploading content, setting up links, etc., without having to write any code. This ease of use makes programming-free website platforms the choice of many small businesses, individuals, and organizations that need to deploy a website quickly.

How Much does These Services Cost?

The most popular no-code website platforms in North America are Wix, GoDaddy, and Squarespace, which offer different tiers of packages to meet the needs and budgets of different users. Below is an overview of these platform packages, including pricing, annual fee discounts and feature limitations.

Click Here for Wix Packages Pricing

Wix platform packages offer discounts on annual fees, which can help users save money. Different packages have limitations on features based on price, such as the number of contact forms, the number of product sales calculations, and the number of products that can be displayed.

Click Here for GoDaddy Pricing

GoDaddy platform packages also offer discounts on annual fees. For those who need offline POS functionality, the starting price is $399. Packages with different prices place restrictions on features such as the type and number of online booking features and the ability to build an online store.

Click Here for Squarespace Pricing

The Squarespace platform also offers discounts on annual fees. Different packages place restrictions on e-commerce features such as whether online payments, shipping calculations, and subscription payments are allowed.


Main Features


Non-programmable website platforms provide a user-friendly environment that enables non-technical users to create, design and maintain websites. Below are some of the main features that these platforms typically enable:

Website Builder: Users can edit text, images, videos and other media content through a GUI interface without writing code.

Template and Theme Options: these platforms offer a wide range of design templates and themes, allowing users to choose the right layout and style for their brand style and industry.

Website Layout and Structure Customization: Some templates allow users to customize the page layout of the website, including the navigation bar, footer, and page content areas.

E-commerce functionality: Many unprogrammed website platforms offer the ability to set up an online store, including product listings, shopping carts, order processing, and online payments.

Domain name registration and hosting: Some platforms provide one-stop services, including domain name registration and website hosting.


Pros and Cons

The goal of these platforms is to simplify the process of website creation and maintenance, enabling individuals and businesses alike to quickly establish their digital presence online. Since there may be limitations to the service model and functionality of a no-programming website platform, users should be aware of the advantages and disadvantages when choosing a platform based on their specific needs.


The benefits of the no-code website platform are mainly in the following areas:

Low Technical Barrier: One of the biggest advantages of these platforms is that they lower the technical barrier to creating websites. Users don’t need to have a deep background in programming or design to create websites with intuitive interfaces and drag-and-drop tools.

Low Initial Cost: The initial investment for a no-programming website platform is usually low compared to hiring a professional developer or purchasing a custom-developed website, which is an important consideration for businesses or individuals with limited budgets.

Feature-rich: Most unprogrammed website platforms offer a wealth of features, including website building, content management, marketing tools, and more, to meet many of the needs of many SMB websites.

Customized Templates: These platforms offer a wide range of design templates and themes, which are usually designed by professional designers and can help users easily create visually appealing websites.

One-stop hosting service: Many non-programmed website platforms provide one-stop hosting service, including domain name registration, web server hosting, security maintenance, etc. Users can be free from worrying about matters related to website technology.

Ease of use: The user interface is usually designed to be very intuitive so that even people with no prior experience can get started and quickly build and manage a fully functional website.

Rapid launch: Using a no-programming website platform, users can quickly build a website and get a finished product faster than if they were to delegate to a traditional developer.


There are some potential drawbacks and limitations, including:

Hidden fees: Sometimes platforms may limit key features in lower-priced packages, forcing users to upgrade to more expensive packages. This “smothered offer” may result in a final price that exceeds the user’s expectations.

Higher cost of hosting services: in some cases, the server hosting fees and domain registration fees of a no-programming website platform may be higher than those of other specialized providers in the market.

Design Limitations: Users may not be able to make in-depth customized changes to the details of the website, or if customization is required, additional services or packages may need to be purchased, which will incur additional costs.

Template dependency: most platforms rely on template design, and while this provides some convenience for users, premium templates usually cost extra and free templates can have many limitations.

Functionality Limitations: For website features that require additional customization, these platforms may not be able to provide support or may require users to find additional solutions.

Platform Binding: Platform systems are mostly proprietary, and websites made with these platforms will not be able to migrate to another platform or independent server. The website is permanently bound to the system of the original platform and is not fully controlled by the user.

Compatibility limitations: Some platforms may not be compatible with other services or platforms, which may limit future expansion and integration for users. Future attempts to migrate to other platforms encounter difficulties and may even require starting from scratch.

SEO and Performance: Closed backend systems may not be conducive to search engine optimization (SEO) and may also negatively impact the site’s performance and loading speed on mobile. Users should carefully consider these potential limitations and pitfalls when choosing a no-code website platform and make an informed choice based on their needs and budget. If users have specific customization needs or expect better SEO and website performance, they may need to consider other solutions such as hiring a professional web developer or using a more flexible website builder.


The no-code website platform is suitable for the following types of users:

Small Business or Startups: Personal brands, small-scale merchants or self-employed individuals may need an easy-to-use platform to showcase their services and products. These users usually have limited budgets and need a cost-effective solution to quickly build a working website.

Non-technical Users: For beginners with no programming or web design experience, these platforms offer intuitive interfaces and simple operating procedures.

Users who need to go live quickly: For those who need their website to go live urgently and can’t wait for a long time for development and deployment, the no-code platform can provide a solution to go live quickly.

The no-code website platform is best suited for users who need a fast, cost-effective and easy-to-use solution for building and maintaining websites. For these users, the templates, drag-and-drop editors, and basic features provided by the platform are sufficient for their needs. However, if a user’s needs grow and require more advanced customization options, integrations, or other specialized features, it may be necessary to consider other, more flexible website building tools or hire a professional developer.


These No-code Website platforms may not be suitable for the following types of users:

Users who expect to tweak their site frequently: If a site needs to be tweaked frequently as the business expands, codeless platforms may not offer enough flexibility, as they usually don’t support complex customization or deep customization.

E-commerce oriented businesses: For websites that rely heavily on e-commerce functionality, especially those that require complex product management, order processing, and customer relationship management, a non-programmable platform may not be able to provide the specialized functionality required.

Businesses with unique requirements for website design: If a business requires a very high level of consistency in website design and user experience, a unique layout and brand image, the templates provided by the no-programming platform may not be able to meet these needs.

Users requiring deep customization: For users who require deep customization of specific features or interfaces of a website, the limitations of a programming-free platform can be a barrier.

Technically Skilled Users: Users with a background in programming or web design, as well as professionals, may prefer to create websites with more flexible, fully-featured and powerful tools in order to better control every aspect of the site.

Users with Strong SEO Needs: For users who need to perform in-depth SEO optimization to improve their website in search engine rankings, a programming-free platform may not provide enough functionality and flexibility.

Large Businesses or Brands: Large businesses or brands often need a customized website that reflects their brand image, and a no-programming platform may not be able to meet those needs. These users may need to consider more specialized web development services or use more advanced custom website building platforms and content management systems for more customization options, integration capabilities, and performance optimization.


There are several significant differences between a no-code website platform and hiring a web designer or company:

Cost Structure
  – No-code platforms: usually use a subscription model where users pay recurring fees to use the platform’s services. These fees may include domain name registration, web hosting hosting, template usage, additional feature modules, etc. Sometimes, these platforms may add additional fees after the initial quote.
    – Web designers or companies: usually offer a one-time buyout where the client pays a one-time fee to design and develop a website. Additionally, the designer or company may offer additional services such as domain name registration, web hosting hosting, and so on. These services will have an additional monthly cost, but tend to be lower than no-programming platforms.

Customizability and Control
    – No-code platforms: Users may be somewhat limited in their use of the templates and tools provided by the platform. While some platforms allow some degree of customization, deep customization may require additional fees or technical support.
    – Web designer or companies: Clients can get fully customized website design and services. The designer or design company creates unique websites based on the client’s specific needs and branding style, providing a higher level of control and personalization.

Time and Effort
    – No-code platforms: Users can manage and update website content themselves, which saves the time and money of hiring a designer. However, users need to invest time and effort to learn how to use the platform and may need to handle some technical issues on their own.
    – Web designers or companies: Clients can leave the work of website design and maintenance to professionals and can focus on their core business themselves. Clients only need to invest time and effort in communicating with the designer and monitoring the progress of the project.

Professional Knowledge and Skill
    – No-code platforms: Users do not need specialized programming or design skills to use the platform.
    – Web designers or companies: The designer or company has specialized knowledge and experience in web design and development and can provide professional advice and solutions.

Support and Maintenance
    – No-code platforms: Some platforms offer online customer support to help users solve problems encountered during use.
    – Web designers or companies: Clients receive ongoing technical support and maintenance services when hiring a designer or company.

When choosing a service, users should make a decision based on their needs, budget, time commitment, and expectations for control of their website. If a user wants to build a website quickly and cost-effectively and is willing to invest time and effort in managing the site, a no-code platform may be an appropriate choice. If the user requires specialized customization services, advanced feature integration, or wants to leave the management and maintenance of the site to a professional, then hiring a web designer or company may be more appropriate.


New users may encounter the following pitfalls when choosing a no-code website platform:

Cost Trap: Small and medium-sized business entrepreneurs may be attracted by the platform’s low initial price, but over time may find that they need to pay additional fees to keep the site running; or incur additional costs for upgrading functionality, templates, and increasing traffic, among other things.

Quality expectations: Users may overestimate their ability to create a website using a non-code platform, and the quality of the final website may fall far short of expectations. Alternatively, users may experience difficulties in attempting to create the website on their own, resulting in slow progress or failure to complete it.

Design constraints: No-code platforms often limit the customizability of websites. Users may find that their needs in terms of functionality and design cannot be met, and even if professional designers are brought in, they may not be able to achieve the desired results due to platform constraints.

Scalability issues: As an organization’s business expands, a no-code platform may not provide enough flexibility and scalability, resulting in a website that cannot meet new business needs.

Being platform-bound: Users may initially choose a website building service that is not compatible with other platforms, leading to difficulties when trying to migrate to other platforms in the future, and may even need to start from scratch.

Long-term commitment: Purchasing a long-term subscription in a promotional campaign may result in unnecessary losses for subscribers who are contractually bound to change service providers if they wish to do so in the future.


At Alstra, we understand that you want to have a professional, reliable, aesthetically pleasing website that promotes your brand image while focusing on growing your business. We hereby recommend that you leave the specialized job of website development to professionals like us.

Our services are not limited to any particular platform, which means you can get a fully customized website without worrying about templates and platform limitations. We offer clear contracts and comprehensive guarantees to ensure that your rights are fully protected.

Our prices are transparent and feature items are displayed bar by bar, so you know exactly what you’re paying for and what you’re getting.

What’s more, we understand that your organization’s needs may change in the future as it grows, so we provide a service that ensures you’re free to migrate without any repercussions. Giving you the freedom to choose your service without worry.

Let Alstra handle your website development, you can just focus on your business endeavors and we guarantee you professional, efficient and reliable website development services.


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